Nearly half (47%) of small business owners prefer to invest in their business now to get an advantage over competitors, an 11 percent increase from 2010, according to a new survey released from Brother International.
Last year’s survey revealed that the majority preferred stockpiling cash reserves as a means to help them survive the economic downturn.
“Our survey is one way we keep a finger on the pulse of our key market segment, America’s small business owners, and it provides us with true insight into their needs and struggles,” said John Wandishin, vice president of marketing, Brother International.
Time management was the most common theme throughout the survey results. “When running a small business, time is the ultimate commodity,” said Wandishin.